Meet the Team
Data-driven marketers obsessed with delivering measurable results for B2B and B2C brands.
We're Geeks at Heart
We understand the importance of strategy and data, and how to use it to create growth. We use our enthusiasm and knowledge to improve results. We focus on business outcomes, not vanity metrics — because success is defined as leads your sales people can actually engage with.
Peter Abraham
Co-Founder & Strategy Director
With over 20 years in digital and 15 years prior in the creative industry, Peter brings deep expertise in digital transformation. Previously Exec VP at Econsultancy, he led a global consulting function working with multi-nationals on marketing transformation, digital disruption, and business strategy across B2B, B2C, and D2C.
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Ben Salmon
Co-Founder & Data Strategist
Ben is an excitable data guy who specializes in turning complex analytics into actionable growth strategies. With a background in performance marketing and data science, he helps B2B brands unlock pipeline value through intelligent targeting and measurement.
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Tim Shaw
CTO and Co-Founder
With over 25 years in the software industry, Tim is passionate about applying technology to enhance engagement between businesses and their customers. As CTO, he brings expertise in multi-channel customer engagement, marketing automation, analytics, real-time decisioning, and CRM, driving product vision and tech leadership to create customer value.
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Cai Thomas
Head of Marketing Technology
A self-proclaimed geek at heart with 17 years of digital marketing experience, Cai is obsessed with technology in marketing. He thrives on tweaking and optimizing campaigns to beat previous best results. Fiercely competitive (he once held his cat back on the stairs to be "first to the top!"), Cai brings relentless energy to every campaign he touches.
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Let's discuss how we can help you achieve measurable growth.
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