WhatsApp
for B2B

Nurture and qualify leads faster with WhatsApp.

Slow response kills deals. WhatsApp turns form fills into conversations and conversations into conversions. With 98% open rates and 70% response rates, it's the fastest way to engage, qualify, and convert B2B leads.

"Email Marketing is Dead. Long Live WhatsApp."

Most agencies chase impressions.
We chase positive outcomes.

No vanity metrics, just measurable growth.

What's Included

Click-to-WhatsApp Ads + Website Entry Points

Multiple conversion paths — from paid ads to website forms — that start conversations instantly. Meet prospects on the channel they prefer.

Auto-Qualification Flows & Bot-to-Human Handover

Intelligent automation asks qualifying questions, scores lead quality, and routes hot prospects directly to sales while nurturing others automatically.

CRM Sync (HubSpot, Salesforce, Pipedrive)

Complete integration with your sales stack. Every conversation, qualification outcome, and attribution point flows directly into your CRM.

Sequenced Nurture & Reminders

Automated follow-up sequences that keep your brand top-of-mind, share relevant content, and book meetings — all without manual effort from your sales team.

Shared Dashboards for Sales

Real-time visibility into lead conversations, qualification status, and pipeline contribution. Sales and marketing finally see the same data.

B2B Performance Benchmarks

WhatsApp dramatically outperforms traditional B2B channels:

85%
Open rate
(vs. 36% for email)
13.4%
Click-through rate
(vs. 2.6% for email)
~70%
Response rate
(vs. 2-5% for email)
40-60%
Lower cost per lead
vs email nurturing
2-3×
Conversion uplift
vs email-only nurture

These metrics translate to real business impact: faster lead response times, higher qualification rates, and more meetings booked with less manual sales effort.

How It Works

Leads enter through click-to-WhatsApp ads or website forms. Automation immediately engages them with qualifying questions. High-intent leads are routed to sales with full context. Lower-intent leads receive nurture sequences with content, case studies, and soft asks until they're ready to talk.

Everything syncs to your CRM. Sales gets notifications for hot leads. Marketing sees what messaging drives conversions. Everyone works from the same source of truth.

Accelerate Your Pipeline with WhatsApp

Stop losing leads to slow follow-up. Start converting them through instant, intelligent conversations.

"Email Marketing is Dead. Long Live WhatsApp."

Frequently Asked Questions

What makes Crank different?

We combine data science with creative testing to prioritise actions that actually grow your revenue — not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit.

Do you work with B2B and eCommerce?

Yes. We have specialist teams with deep expertise in both B2B lead generation and eCommerce growth.

What budgets do you work with?

From ~£10k to £500k+ per month. We scale our approach to match your business stage and growth objectives.

How fast will we see results?

Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth.

Learn More About WhatsApp

Ready to unlock WhatsApp's potential for your business?

"Email Marketing is Dead. Long Live WhatsApp."